Zephira journal

Category: Blog

Blog

From KYB to GTM: Why Smart Companies Are Moving to Registry-Sourced Data

Why Company Data Is Failing Modern Teams If you work in product, compliance, or go-to-market, you’ve probably noticed a quiet shift. The old way of sourcing company data — scraping websites, enriching from LinkedIn,…

28 July 20259 min readRead article

Blog

UBO, PSC, Shareholders: What’s the Difference—And Why It Matters for Your Product

1. Introduction If you're building onboarding, compliance, or enrichment workflows, chances are you've come across terms like shareholder, PSC, and UBO. They sound similar — and they’re often used interchangeably — but in practice,…

28 July 202512 min readRead article

Blog

How to Evaluate a Company Data Provider: 8 Questions Product Teams Should Ask

1. Introduction Choosing the right company data provider is one of the most important infrastructure decisions a product or data team can make. Whether you're building a KYB flow, enriching a CRM, scoring leads,…

28 July 202513 min readRead article

Blog

Making Sense of Private Company Financials: What’s Available, What’s Missing, and How to Fill the Gaps

1. Introduction When it comes to company financial data, most tools and workflows are designed around public companies — where balance sheets, income statements, and KPIs are standardized, disclosed, and easily accessible. But the…

28 July 202510 min readRead article

Blog

How to Normalize Firmographic Data Across 150+ Countries (Without Losing Your Mind)

1. Introduction Normalizing firmographic data across 150+ countries isn’t just a data challenge — it’s a structural problem that breaks CRMs, onboarding flows, and segmentation logic at scale. Every country has its own registry…

28 July 202510 min readRead article

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